New Options for Product Placement Advertising in Hong Kong
Product placement (also known as placement marketing or embedded advertising) is a commercial promotion technique that subtly influences audiences’ consumption desires. It delivers advertising messages naturally and attractively, achieving broad promotional effects—even impacting international markets.
Subtle Influence on Consumption Desires
Unlike traditional advertising, product placement integrates brand messages into program content, subtly influencing audiences to develop purchasing intent without overt promotion.
Natural and Engaging
Audiences receive advertising messages while enjoying content, making product placement feel more organic and appealing than traditional ads.
Wide-Reaching Promotion
Appearing in TV dramas, movies, and other media, product placement achieves extensive reach, ensuring messages are seen and heard by diverse audiences.
Star Power Effect
Many placements feature celebrities using products on-screen, significantly boosting brand awareness and influencing consumer behavior. For example, products used by Jun Ji-hyun in the Korean drama My Love from the Star quickly became hot sellers across Asia.
International Market Impact
Product placement can transcend borders. The global popularity of shows or movies can drive international demand for featured products.
Diverse Audience Reach
TV dramas and films attract broad demographics, allowing product placement to target specific audiences with tailored brand messages.
Reduced Audience Resistance
Compared to the intrusiveness of traditional ads, product placement’s natural integration lowers viewers’ defensive attitudes.
Case Studies: Macau-themed Product Placement
1. Game Integration: Tree of Savior: New World Mobile Game
- Implementation: A “Draw and Guess” game was created using the in-game drawing board feature.
- Impact: The campaign drove significant growth in downloads and user engagement, as audiences learned about the game’s features while being entertained.
- Video Example: [Game Variety Show] Giant Drawings Turned into Big Brothers 😱 Who’s the Bad Artist? | | TOS New World Drawing Battle – Draw and Guess Group Project
2. Movie-Themed Integration: Trolls Band Together
- Implementation: A “Name That Tune” game was tied to the movie’s band theme, with voice actors promoting the film through gameplay.
- Video Example: [Game Variety Show] Guess the Band Version of Beyond Songs in One Second?! Losers Get Spanked or Pixelated! One Second Song Guess feat. Fish Liew, Phil Lam, Gin Lee
3. Venue Integration
- Macau Tower
- Feature: Promotion of the Guinness World Record 233m bungee jump and tower climb.
- Video Example: [Debt Collection] 助跑跳笨豬跳？有咩驚得過跳一次笨豬跳？跳兩次囉！Rico：「I am King of MacauTower」又有人Side Bet啦
Studio City Macau’s Ferris Wheel
- Video Example: [Game Variety Show] Real-Life Blind Date 💕 Princess Carry on the Ferris Wheel 😘 || Ferris Wheel Love Story 🎡
- Galaxy Macau
- Feature: A “Ladylike Charm Challenge” featuring female contestants taking photos at Galaxy’s scenic spots, with a celebrity judge highlighting key打卡 locations.
- Video Example: [Game Variety Show] Young People Today Don’t Know How to Use Chopsticks 🥢🤦🏻♂️ | | Ladylike Charm Challenge 💃🏻 feat. @nikichow830
Contact for Inquiries
For more information, please reach out to:
web@bacalhauent.com
